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Media Consumption Reached 300 Billion in 2004 |
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Media Consumption Reached 300 Billion RMB in China, 2004
According to Qinghua University's Center for Media Management Research, media consumption and spending in China reached 300 Billion RMB (Chinese Yuan; about US$40 Billion) in 2004. The estimated results are as follows: - Book Industry: 110 Billion;
- Advertising Company: 51.3 Billion;
- TV Advertising: 30.9 Billion;
- Magazine: 30 Billion;
- Newspaper Advertising: 26.5 Billion;
- Cell Messaging: 21.7 Billion;
- Print Newspaper: 20 Billion;
- Cable Subscription: 12.8 Billion;
- Internet: 9 Billion;
- Film Box-Office: 3.6 Billion;
- Magazine Advertising: 3.2 Billion;
- Radio Advertising: 3.2 Billion;
- Audio-Visual Products: 2.7 Billion;
- Game Industry: 2.5 Billion.
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